Johnnie Walker Double Black amplifies a trademark characteristic of Johnnie Walker Black Label, notably the smokiness, to delivery a new intensity in the liquid. The product is an extension to the existing brands in the Johnnie Walker range and it is aimed at drinkers who already appreciate the character of Johnnie Walker whiskies and are keen to explore that character in more depth. The Johnnie Walker Double Black blend is created using peaty West Coast whiskies to particularly emphasise the smoky elements that have made Johnnie Walker Whiskies famous.